26 July 2022 | by Xavier Bellekens
Sixty percent of the businesses, according to the poll, fail and score a C or lower on IP Reputation. This outcome illustrates an unpleasant truth. Your IP assets might be used for harmful purposes, and because you might not be aware of it, your IP addresses might end up on blacklists. So, let’s start with the basics.
An IP address is a unique numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication. An IP address serves two principal functions: host or network interface identification and location addressing.
IP addresses are written and displayed in human-readable notations, such as 172.16.254.1 in IPv4
IP Reputation are based on past actions, both good and bad, just like in real life. In order to generate an opinion, providers examine a wide range of facts. For instance, a history of low bounce rates and spam complaints makes your IP address more reliable, whereas a high number of complaints to your hosting provider will damage your IP’s reputation.
IP reputation is a system that rates the trustworthiness of an IP address based on its past behaviour. This system is used by various organizations to decide whether to accept traffic from an IP address. A good IP reputation is important for ensuring that your website or service is not blocked by major ISPs or blacklisted by security companies.
An IP address will have a high reputation if it has a long history of benign relationships and non-malicious activity, which means it has never been linked to bad behaviour, has never been taken over by bad actors, and is otherwise solely linked to nice websites, places, and internet objects. However, there is a significant probability that the IP poses a risk to internet users if it has been seen hosting malware in the past (even if it is now innocuous) or is related to domains that are known for hosting phishing sites, distributing malware, or engaging in other criminal behaviour. The repute of an IP declines with risk.
Malware is a serious threat to businesses of all sizes. Not only can it damage your computer systems, but it can also put your sensitive data at risk. Even more concerning, malware can be used to compromise your IP address reputation. When employees download malware inadvertently (e.g, by clicking on a malicious link), they open the door for adversaries to send spam emails, enrol your computer in a botnet or carry out attacks without your knowledge against other companies or websites. This could reflect poorly on your company.
Your IP reputation is basically the measure of how much faith internet service providers (ISP) and email services have in your IP address. A good IP reputation is essential for deliverability – if your emails can’t get delivered, then you’re not going to be able to reach your audience. So what can affect your IP reputation? Well, sending spam, obviously, is a big no-no. But even if you’re not deliberately sending spam, your IP address could get flagged if your computer is enrolled in a botnet (a network of computers that are controlled by malware without the owners’ knowledge) or if it’s been infected with malware that’s sending out spam emails.
The IP reputation is calculated using a range of factors, including:
All of these indicators are analysed for a particular ip address and an IP reputation score is calculated by an IP reputation service such as Lupovis Prowl. It is important to note that email marketing categorized as SPAM can have a big impact on the sender score and in turn create a negative reputation for the domain.
The majority of IP reputation solutions fall into one of two categories: either they allow for manual IP reputation searches or they let you block IPs with bad or suspicious reputations.
Knowing your IP reputation (and having a good one) will assist ensure that customers can access your website, receive your emails, see your website in search results, see your advertising when surfing, and more if you run a business. For a reputation check, use a lookup service. Some services may let you argue their score or even work with you to figure out why or how the reputation damage happened if it’s not correct or where you want it to be.
Static lists that can be included into firewalls, network appliances, and threat intelligence solutions frequently contain IP reputation intelligence. However, due to the dynamic nature of IP addresses, static lists frequently become out-of-date practically immediately after being released. The best option is a real-time IP intelligence service that can offer context and nuance to businesses and technology suppliers, so they can better defend clients and end users against threats related to IP.
Lupovis Prowl is the perfect solution for anyone looking to check their IP address reputation or obtain threat intelligence. Prowl combines IP reputation lookups and reputation intelligence into a single tool. Prowl provides users with valuable information about an IP address, such as its location or any attack the IP address has been associated with. With Prowl, you can be sure that your IP address is safe and secure
Prowl is a free solution that allows you to check if an IP address is malicious. At Lupovis we maintain an IP reputation list and constantly monitor for data points, threats, malicious IP addresses, virtually hosted domains, and malicious behaviour on the internet.
It is important to monitor the same IP address over a period of time to ensure that the domain hasn’t become malicious. The IP addresses can belong to public hosts, domain, servers, etc.
If an IP address is associated with cyberattacks, its threat status will be displayed.
If you’ve been notified that your IP address has been identified as malicious, it’s important to take action immediately. Not only could this be a sign of an infection on your network, but it could also indicate that your personal information has been compromised. Lupovis can help you investigate the incident and determine the best course of action. We have a team of security experts who will work with you to identify the source of the problem and make sure that your information is safe. We understand the importance of keeping your personal data secure, and we’ll do everything we can to help you resolve the issue as quickly as possible.
There are a few things you can do to prevent your IP address from getting a bad reputation.
If your IP reputation is bad, it can impact your ability to conduct business. Here are a few things you can do to improve your IP reputation,
In regard to emails, there are a few things you can do to improve your IP reputation:
With regard to your domain
As we’ve seen, a good IP addresses reputation is key for your organization to function.
Bad reputation on the other hand could lead to blacklisting and other damaging consequences. If you want to protect yourself and your business, it’s important to start monitoring your online reputation. Contact us today to get started, or log on to Prowl for checking it yourself.